Highlights in Business, Economics and Management

About the Journal

Highlights in Business, Economics and Management is an open access, peer-reviewed publication series published by Darcy & Roy Press. It aims to publish conference proceedings dealing with all areas of business, economics and management, etc.

Current Issue

Vol. 64 (2025): 4th International Conference on Financial Technology and Market Management (FTMM 2025)

September 27-28, 2025 | San Francisco, USA

Editors: Judith Constance, Xiang Zhan

ISBN: 979-8-89183-195-7

Published: 06-11-2025

Preface

Preface: 4th International Conference on Financial Technology and Market Management (FTMM 2025)

Judith Constance, Xiang Zhan

I

Articles

Exploration of the Difficulties in Formulating and Implementing Differentiated Marketing Strategies for Small and Medium-sized Enterprises (SMEs)

Ziyi Liu

1-7
- PDF
Innovation and Optimization of Commercial Bank Marketing Strategies Amidst Interest Rate Liberalization

Hanyang Liu

8-13
- PDF
Applied Research on Gold Stock Price Prediction Based on Long Short-Term Memory Neural Network

Jikai Zhang, Suiyu Yang

14-23
- PDF
The Impact of Digital Trade Development on the Technological Sophistication of Manufacturing Exports

Shanfei Zhang

24-35
- PDF
Digital Transformation and Corporate Environmental Performance: An Empirical Analysis of Industry Heterogeneity Differences

Jiangyi Xia, Ziying Wu, Yushu Fan

36-46
- PDF
Crop planting strategy by robust particle swarm optimized-algorithm

Zhihan Lin, Jianshu Zheng, Xinyi Chen

47-53
- PDF
Research on e-commerce user stratification and coupon intelligent placement optimisation based on multi-behavioural RFM and deep reinforcement learning

Xiaokai Tang, Xin Jiang

54-65
- PDF
Study on Production Decision Making of Electronic Products-Based on Multi-stage Optimisation Model

Qingman Li, Huixin Fan, Yangguang Yang

66-73
- PDF
The Impact of Green Finance Reform and Innovation Pilot Zone Policy on Firm-Level Total Factor Productivity

Xinyu Zhou

74-83
- PDF
Research on Defective Rate Control in Production Processes Based on Hypothesis Testing and Cost Optimization

Yuekang Feng, Qi Zhang, Anqi Chen, Yalin Hao, Shengye Shao, Yusi Xu, Leina Ba, Dexu Jie

84-91
- PDF
The Impact of Attention to Financial Information on Households' Commercial Endowment Insurance Purchase Decisions — Based on CHFS Data

Lei Wang, Hao Wei

92-99
- PDF
Research on the Theoretical Connotation and Formation Mechanism of Enterprise Core Competitiveness

Qiushi Xu

100-107
- PDF
Research on the Theoretical Construction of Enterprise Innovation Culture and the Integration Model of Incentive Mechanism

Xiaolong Qian

108-115
- PDF
Climate Change: Impacts on the Global Economy

James Yiming Cheng

116-123
- PDF
Triggers and Marketing Strategies of Corporate Brand Crisis in the New Media Environment

Xiaoya Yu

124-129
- PDF
A Study on the Impact of ESG Disclosure Policies on Corporate Stock Returns Based on the Difference-in-Differences (DID) Method

Juanjuan Ma

130-136
- PDF
The Truth behind ESG Disclosures: Detecting Greenwashing through Text Readability

Sitian Li

137-146
- PDF
The Impact of Emerging Digital Solutions on the Improvement of ESG Evaluations

Cheng Yan

147-150
- PDF
The Impact of ESG Rating Discrepancies on Investor Decision-Making: A Comprehensive Analysis Based on Behavioral Finance Theory

Weizhi Guo

151-156
- PDF
Xiaomi And ESG: Sustainable Development Practices and Challenges of Tech Enterprises

Weizhi Luo

157-162
- PDF
The Welfare Impact of Intermediate Goods Tariffs in the US-China Trade War

Yichen Li

163-169
- PDF
Impact of the Digital Economy on Cultural -Tourism Integration

Mengjing Zheng

170-189
- PDF
Research on the Influence of User Acceptance Willingness for AI-Generated Ads: A Perspective Based on Perceived Eeriness

Nannan Wang, Li Li

190-195
- PDF
Construction of environmental performance evaluation system for iron and steel enterprises under digital background

Xinlu Li

196-203
- PDF
A Study on the Influence of TMT Stability on Enterprise Information Disclosure Quality

Tingting Kong

204-215
- PDF
Validation on Talent Selection Criteria for High School Football Central Defenders Based on A Multidimensional Evaluation System

Ziao Shuai

216-226
- PDF
The Impact of Major Shareholders' Equity Pledges on Audit Pricing: Empirical Evidence from China's Private Listed Companies

Mengmeng Chen

227-242
- PDF
Stock Market Price Prediction Based on Attention-LSTM Model with Multi-Feature Bayesian Optimization

Yuhan Zhang, Yishan Liu

243-252
- PDF
Research on the Impact of Green Credit on the Resilience of Agricultural Industry Chain Based on Panel Data

Jiayi Kong

253-261
- PDF
Farming the Green Future economically based on Lotka-Volterra model and firefly algorithm

Jiyang Gao, Huilin Liu, Ruizhe Lan, Kaidi Yang

262-272
- PDF
Research on Green Gross Domestic Product Accounting Based on a Comprehensive Evaluation Model

Haoyu Zhu

273-279
- PDF
Fintech Enablement of Corporate Digital Transformation

Haowen Chi

280-290
- PDF
The Impact of Green Credit on Industrial Structure Upgrading: Evidence from Chinese Prefecture-Level Cities

Haoxin Tian, Yuhan Luo

291-298
- PDF
The Impact of Green Finance Development on Industrial Structure Upgrading—— Evidence from 244 Prefecture-Level Cities in China

Yixuan Zhu, Zhuofei Wu

299-308
- PDF
Financial Transformation Strategies of High-Energy-Consumption Enterprises under the Background of Green Finance

Xiaojia Liu

309-312
- PDF

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