ZHU, Huiying. Theoretical Research on the Impact of Social Media Influencer Characteristics on Consumers’ Purchase Intention. Highlights in Business, Economics and Management, [S. l.], v. 68, p. 162–167, 2026. DOI: 10.54097/32gv2h13. Disponível em: https://hbem.net/index.php/ojs/article/view/54. Acesso em: 24 oct. 2026.