TANG, Xiaokai; JIANG, Xin. Research on e-commerce user stratification and coupon intelligent placement optimisation based on multi-behavioural RFM and deep reinforcement learning. Highlights in Business, Economics and Management, [S. l.], v. 64, p. 54–65, 2025. DOI: 10.54097/46xab844. Disponível em: https://hbem.net/index.php/ojs/article/view/9. Acesso em: 6 aug. 2026.