LIU, Ziyi. Exploration of the Difficulties in Formulating and Implementing Differentiated Marketing Strategies for Small and Medium-sized Enterprises (SMEs). Highlights in Business, Economics and Management, [S. l.], v. 64, p. 1–7, 2025. DOI: 10.54097/gbqvvq23. Disponível em: https://hbem.net/index.php/ojs/article/view/3. Acesso em: 23 sep. 2026.