Innovation and Optimization of Commercial Bank Marketing Strategies Amidst Interest Rate Liberalization

Abstract

The ongoing deepening of interest rate liberalization reforms in China eliminates the traditional deposit-loan interest rate differential protection, which forces commercial banks to confront new forms of profit model reshaping and competition pressure. In this new environment, it is difficult for commercial banks to adopt their usual old-fashioned, product-oriented, and price-war-type of rough marketing strategy. This paper will fully examine the new challenges brought by the interest liberalization to the commercial banks marketing, and explore new ways for marketing strategy innovation and improvement A study has demonstrated that commercial banks would have to shift from a traditional product-led method towards a customer value-led one; it talks about advancements such as differentiated service, digital marketing, tailored administration, and risk-dependent pricing. Through the establishment of a CRM system throughout the customer’s lifecycle, the deepening of FinTech application, optimizing channel synergy, and establishing an active, rational pricing model, commercial banks can improve market competitiveness, achieve sustainable development, and provide strong support for the steady operation of China's financial industry.