YU, Xiaoya. Triggers and Marketing Strategies of Corporate Brand Crisis in the New Media Environment. Highlights in Business, Economics and Management, [S. l.], v. 64, p. 124–129, 2025. DOI: 10.54097/pmqkb567. Disponível em: http://hbem.net/index.php/ojs/article/view/19. Acesso em: 27 jul. 2026.